23rd December 2021
SARAWAK– Visitors to Sarawak will be in for a treat with the recent announcement by Sarawak Tourism Board (STB) on its upcoming plans with responsible tourism being the foundation of tourism activities next year.
Among the upcoming activities, the line-up for next year includes the expansion of the homegrown Sia Sitok Sarawak Brand by STB with more interesting travel packages added for visitors to have a 360-degree experience of Sarawak’s Culture, Adventure, Nature, Food and Festival (CANFF) elements.
In addition to that, with more exciting new Sarawak products to be revealed soon, STB announced that there will be 9 Sarawak Product Experience (SPE) excursions to discover the opening of new places to the visitors.
Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board said, “In 2022, we will continue our efforts to promote key campaigns such as the Sarawak-Malaysia My Second Home programme, various airline collaboration packages as well as our initiatives in responsible tourism and eco-tourism, so, stay tuned to a fruitful 2022!”
“We will also continue to work closely with Divisional Tourism Task Group (DTTG), local communities and homestays for our outreach programmes to empower them and extend their skillsets by organizing more workshops,” she added.
Recently, Sarawak Tourism Board engaged and celebrated with 300 members of the media through its Media Appreciation nights throughout Kuching, Sibu and Miri.
The event was graced by the Minister of Tourism, Arts and Culture of Sarawak, Datuk Seri Abdul Karim Rahman Hamzah, together with Chairman of Sarawak Tourism Board, YB Dennis Ngau, Permanent Secretary of the Ministry of Tourism, Arts and Culture of Sarawak, Mr Hii Chang Kee and Deputy Chairman along with Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of STB and their Board of Directors.
Throughout the media appreciation nights, members of the media enjoyed fun games and participated in lucky draws to take home attractive prizes. Held annually, the media appreciation night aims to celebrate media members and thank them for their efforts to increase visibility and awareness of Sarawak to the world.