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KUCHING, 29th August 2022 – Sarawak Tourism Board (STB) today announced the return of its homegrown brand, Sia Sitok Sarawak (SSS) themed “Discover Sarawak Gems” exclusively for Sarawakians and non-Sarawakian residents.

Back by popular demand, Sarawakians who are looking to discover the undiscovered parts of Sarawak for their year-end holidays will get the chance to choose from 62 fascinating tour packages throughout Sarawak. From day trips to multi-day trips, SSS offers great deals from 35% – 50% off with 8 additional new tour packages included. The newly added packages with emphasis on community-based tourism and responsible tourism products are in alignment with Post Covid-19 Development Strategy 2030 (PCDS).

The newly added tour packages include trips to Kedaya Telang Usan to chase waterfalls and experience the local culture; enjoy a more in-depth Bidayuh village experience at Saloma Homestay; go bird-watching in Ba Kelalan to get the chance to spot the Dulit Frogmouth bird which is endemic to the mountains of northern Borneo; have an unforgettable Belaga expedition and visit Uma Belor, potentially the longest interrupted longhouse structure in Sarawak which consists of seven connected blocks; follow Rajah Brooke’s trail and visit Rentap’s Fort at Bukit Sadok; enjoy a rapid shooting experience with the Julau and Upriver Expedition; discover Murum and visit Limbang–Lawas Meritam Pasir Lumpur to pamper yourself with a natural mudbath.

SSSA 3.0 will provide the best bargains with discounts up to 35% off for staycation packages from over 40 participating hotels.

Abdul Karim (fourth left) shows the brochure for Sia Sitok Sarawak after the press conference. Also in the photo are Sharzede (third left), Mok (second left),Ting (left), Yvonne Saman (third right), Rahim Bugo (second right) and Chua (right)

YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Creative Industry and Performing Arts Sarawak (MTCP) said: “We started Sia Sitok Sarawak, which translates to ‘Ke Sana Ke Sini’ Sarawak, as a measure to boost the local tourism industry during the pandemic, revive the state economy and keep traveller confidence high. 3”

“I am happy to see the success of our homegrown brand “Sia Sitok Sarawak” for the past 2 years and “Sia Sitok Accommodation” in 2021 with sales generated over RM10.5 million. The Sia Sitok Sarawak campaign will be a great initiative to cultivate local interest and appreciation of Sarawak’s greatest offering. Over the long-term, Sarawakians can become tourism ambassadors for travellers around the world.”

Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board said: “With the return of Sia Sitok Sarawak, there is no better way to travel throughout Sarawak than with friends and family this year end as we go beyond the pandemic with its exclusive offerings and deals. Do not miss the opportunity to try the eight new packages in SSS4.0 for an unforgettable lifetime experience and take the opportunity of the good deals at participating hotels while on vacation.”

SSS4.0 and SSSA 3.0 is available for bookings from 1st September 2022 to 31st October 2022 onwards, with the traveling or staying period from 1st September 2022 to 15th December 2022. For more information on Sia Sitok Sarawak and its packages, visit the official website at

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