Sarawak Tourism Board’s Marketing Initiatives For 2020

Sarawak Tourism Board will participate in 27 marketing initiatives, consisting trade and consumer fairs, roadshows and sales mission in its focus markets in 2020.

Among the notable fairs, where STB will be joined by the  Sarawak trade partners, include MATKA Nordic Fair, Helsinki  in January, Flight Centre Travel Expo in Sydney, Melbourne  and  Perth, and the Guangzhou International Travel Fair  in February respectively, ITB Berlin in March, MATTA Fairs in March and September in Kuala Lumpur, ITB Mumbai in April and ITB Shanghai in May, and  ITB Singapore in October and WTM London in November.

STB will also be conducting its own roadshows with its partners in the major cities in Australia, Germany, Holland, China and in West Malaysia.

These marketing initiatives offers platform for Sarawak trade partners to meet up with potential international business associates for business and networking sessions getting to know more about the destination and its product experiences.

For further information on the line up of the Board’s 2020 marketing initiatives, please log on to  the official page at

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