Sarawak Tourism Board and their travel trade partners will be participating in ITB Berlin on March 4 to 8, 2020 at Messe Berlin, Germany.
The trade partners include Amogha Tours and Travel, Borneo Adventure, Paradesa Borneo (One Wayang Tours), Cove 55, Riverside Majestic Hotel Astana Wing and the Damai Beach Resort.
At the trade show, STB will launch four tourism products, highlighting Sarawak’s unique proposition of Culture, Adventure, Nature, Food and Festivals (CANFF). These include the Sibu Swan City Tour, the Trans-Borneo Cycling, the Damai Destination and the launch of the 23rd edition of the Rainforest World Music Festival (RWMF) 2020, which will be happening in Kuching, Sarawak from 10 to 12 July, at the Sarawak Cultural Village.
Sarawak will participate with a bigger space under Tourism Malaysia at Booth 117, Hall 26A. This is to give prominence for the State’s respective branding and to continue its promotion of Visit Sarawak Campaign (VSC), as well as to tie with Visit Malaysia Year 2020.
Sarawak will also showcase few of its cultural heritage such as the Sarawak Tattoo (body art) and Sarawak Cultural dances, along with a Sape musician.