Sarawak Performance at MATTA Fair
Kuching and Mulu have topped the list as the most sought after destinations in the state for domestic travellers at the recent MATTA Fair at the Putra World Trade Centre (PWTC) which was on March 16-18.
These were followed by Batang Ai, Bario and Ba’Kelalan, Sibu, the Sarawak Cultural Village, Serikin border market, Niah National Park as well as Bidayuh longhouses.
There were also number of honeymoon couples looking for nature attractions, particularly enquiring for the the Batang Ai Honeymoon packages, with Bako National Park and Mulu National Park as close seconds.
Amogha Tours and Travel, with support from Sarawak Tourism Board, showcased its Virtual Reality Teaser Tour of Sarawak in an attempt to increase visibility and interest of potential customers, resulting in an increase in sales as compared to last year.
Ashweein Narayanan, its executive director their sales at a 68.9{3ab9abdb116d77e110cf6766d5c5f310d2d72e0dd55573fcd30062e2b31ea297} increase as compared to the previous MATTA fair.
“This goes without saying that having digital marketing initiatives such as Virtual Reality tours, as marketing tools is very effective and brings the scalability of the tourism sector to new levels of profitability and visibility,” Ashweein said.
The Sarawak Pavilion demonstrated various cultural related activities such as dance performance, blowpipe games, live Sape music as well as traditional cookies tasting, with many visitors taking pictures with performers.
