Sarawak in the Malaysia Roadshow and New Products Seminar
Sarawak Tourism Board (STB) collaborated with Tourism Malaysia in the recent Malaysia Roadshow and New Products Seminar in the cities of Perth, Sydney and Melbourne from 8 to 10 April 2019.
The Board highlighted the Visit Sarawak Campaign with its theme of Culture, Adventure, Nature, Food and Festivals with focus of its new products of the Old Kuching City Heritage Trail and Sibu and the Central Region.
Also being showcased was Sarawak’s renowned music festivals, Rainforest World Music Festival which will be held from 12 to 14 July 2019 and the Borneo Jazz Festival from 19 to 21 July 2019.
STB is intensifying its marketing collaboration with Tourism Malaysia as well as trade partners in the long haul market of Europe, UK, Australia and the Nordic Region, to achieve the targeted visitor arrivals of 5 million for 2019.