The Sarawak State Government will collaborate with different media agencies from China through Beijing AOWEI Media Sdn Bhd to promote Sarawak as the preferred tourist destination.
This coming year, new initiatives such as the Malaysia – China Chinese New Year Night and China Avenue of Stars Grand Convert will be held in Kuching, with the celebrities and popular social media influencers documenting their visit on social media to their fans throughout that time.
“Eight popular singers from China will be making their appearances as well at the concert. During the same period, there will also be film shoot at different locations in the state by producers from China,” said the Assistant Minister of Tourism, Arts and Culture, Datuk Lee Kim, who met recently with the AOWEI Media group.
Datuk Lee disclosed that four of China’s top models, managed by Fashion TV, were in Kuching recently and visited various places in Kuching for Photo-shoot, proving that this avenue of advertising through popular spokespeople has a very wide viewership.
Datuk Lee Kim Shin, Permanent Secretary of the Ministry of Tourism, Arts and Culture, Datu Ik Pahon Joyik and Acting CEO of STB, Mary Wan Mering were present during the meeting with the Beijing AOWEI officials to discuss the future of Sarawak’s promotion in China.