Kuching, 30 August 2023 – Holidaymakers looking for their next vacation trip can make their way to Sarawak Tourism Board’s (STB) booth at the Malaysian Association of Tour & Travel Agents (MATTA) Fair Kuala Lumpur 2023 at the Malaysian International Trade and Exhibition Centre (MITEC) from 1st to 3rd September.
STB and 16 of its industry partners will be promoting various tourism offerings that highlight Sarawak’s attractive culture, arts and craft, adventure, nature and rich gastronomy, ranging from leisure activities to adrenaline pumping tour packages such as visiting traditional longhouses, diving, kayaking, mountain climbing and be introduced to a variety of Sarawak food and beverages at Sarawak Pavilion located at booth number 1L11 – 1L22.
STB Deputy CEO (Integrated Marketing & Communication) Suriya Charles Buas said MATTA Fair’s new exhibition format gives the opportunity for participating exhibitors to strategically showcase their products, especially on the arts and crafts galore that Sarawak has to offer.
“With tour operators and non-trade exhibitors strategically placed, visitors to the booth can easily learn more on the packages offered and shop for Sarawak’s handicrafts that reflects the beauty of our heritage and denotes the reason behind Kuching being conferred a “World Craft City” by the World Craft Council,” he said.
Apart from STB, non-trade exhibitors include Sarawak Forestry Corporation (SFC), Sarawak Craft Council (SCC), Centre of Excellence Sarawak (CENTEXS) and Borneo Street KL.
MATTA Fair visitors interested to visit Sarawak can stop by at booths comprising Brighton Travel & Tour Sdn Bhd, Cat City Holidays Sdn Bhd, CPH Travel Agencies (Sarawak) Sdn Bhd, Greatown Travel Sdn Bhd, Hemisphere, Innosar Holidays Sdn Bhd, Inter-Continental Travel Centre Sdn Bhd, Khaimal Borneo Sdn Bhd, Meritin Hotel Kuching, One Wayang Tours Sdn Bhd, Transworld Travel Services Sdn Bhd and Tropical Adventure Travel & Tours Sdn Bhd.
Throughout the three days, visitors to Sarawak Pavilion can look forward to sape’ musical performances at 12.00pm, 3.00pm and 5.30pm daily, and stand a chance to win souvenirs during the Q&A sessions about places of interest in Sarawak scheduled at 11.45am, 2.30pm and 6.00pm daily.
Other attractions include arts and cultural activities happening at 1.00pm, 4.00pm and 7.00pm daily where visitors can participate in a dance workshop with Sarawak’s Iban, Bidayuh and Orang Ulu warriors and maidens.
For more information on Sarawak Tourism Board and its participation in Matta Fair KL 2023, visit the official Sarawak Tourism Board website at www.sarawaktourism.com.