Domestic Tourism Recovery Takes Off in Malaysia
PUTRAJAYA – The Ministry of Tourism, Arts and Culture (MOTAC) launched the domestic tourism recovery programme on June 10, 2020, in its efforts to revive the tourism sector and boost confidence in the market following the onset of the Recovery Movement Control Order (RMCO) starting from June 10 until August 31, 2020.
“Although the Visit Malaysia Year (VMY 2020) has been cancelled, efforts to promote the country as a safe tourism destination will still continue. This campaign also encompasses both the Tourism Recovery Plan and Culture Recovery Plan,” said the Minister of Tourism, Arts and Culture (MOTAC), Dato’ Sri Hajah Nancy Haji Shukri.
Detailed standard operating procedures have been proposed by the National Security Council and the Ministry of Health for eight sub sectors. The sub sectors are arts, culture and heritage exhibitions at cultural public facilities; hotel and accommodation; tour operator companies, tour guides, tourism training institute operations; homestay programmes’ adventure tourism, as well as scuba diving and snorkelling.
Several strategies had also been identified, which include prioritising the use of digital platforms such as social media, blogs, websites, as well as e-marketing to regain the public’s confidence to travel again. A survey would also be carried out to strengthen domestic tourism and in preparation for an increase in foreign tourists from nearby countries upon the reopening of the country’s borders.
“A ‘travel bubble’ will be created for green zone countries such as Australia, New Zealand, South Korea, China, Vietnam, Cambodia or ASEAN countries and those in the Asia Pacific region, that are safe and acknowledged by the World Health Organisation, the Health Ministry and Home Ministry,” she added.